Salt bath annealing is good... and cheap.
Why some people think something is better just because they paid more is often a mystery.
There's a case study on a floundering company that made the best horse blankets anywhere and sold them at a low price. They almost went out of business. Eventually they increased the price to be double the cost of any competitor and then sold twice as many blankets, but now with a high profit margin. Same blanket but at a high price then customers respected the product.
Not to say Lapua is not top grade stuff... it is... no question.
But spending big money on brass guarantees nothing... especially if you have a custom chamber. If you have a sloppy neck, thick neck Lapua brass can help. Conversely a tighter neck in the chamber can provide good results with slightly neck turned Privi.
One could also argue that Lapua brass is heavy so that means the volume inside the case is smaller than lighter Winchester brass... Therefore Winchester brass can hit higher safe velocities than possible with Lapua.
It also depends on the game you play...
PRS where we feed from a mag and loose a lot of brass or single shot F Class... Different motivation
I've found that in shooting especially, people are often guilty of cognitive bias and need to zoom out and consider a wider range of contributing factors to how and why a rifle shoots well or badly.
It's never just thing you want to pay attention to.
Think about root cause analysis and the five why's. Why did that happen.. then why that until you get to the root. Then there's the four M's of root cause analysis... Man, Method, Machine and Materials... and then in shooting, there's environmentals to consider.
And then there's the law of diminishing returns... even if it is better... is it that much better to justify the higher price? It's up to each of us to decide.
As for the accuracy that is supposedly attributed to small primers... we need to consider exactly how that accuracy is actually derived... small primers don't just magically close groups... They would only do so by reducing the velocity spread, if they actually do. You can test for this over a chronograph and confirm or disprove the marketing hype through your own chronograph testing, and comparing small primer brass to large primer brass in the same rifle over a chronograph.
Work up loads for both and compare, and do that over a wide temperature range and then get back to us with your findings. I already did it, many times, hence my opinion on the subject.
It is quite common for hand loaders to hit single digit SDs with large primers, so honestly... how much better do you expect a small primer to get your velocity spread?