It is neither flashy or new, not a magnum, not based on a 30-06 case and therefore not as well known in North America. The europeans however know better. It is a solid performer on game from coyote size to european moose sized animals. My uncle has used his sporterized M-96 to great effect on more deer than I can remember and planted his fair share of elk as well. Barrel life is high, it is forgiving on the reload bench, eating 4064, 4831, RL22, Varget and almost anything in between you can put in it with aplomb. Good numbers on loading per pound of powder and mild recoil mean you can shoot it often enough to be comfortable and proficient with it. Bullet selection is good, especially with the popularity of 6.5's on the target circuit. High SD's and BC's make for accurate rounds that penetrate and deliver a higher than weight class punch. There are very few ways for one to fault the Swede, I won't bother looking for them.