I bought a Browning X-bolt in 7WSM back when X-bolts were a new idea and 7WSM was a chambering that had potential to become popular. I can't make my handloads outperform Federal Fusion 150 gr. I can get rounds to be as fast, but not as accurate. Or I can get rounds to be as accurate but not as fast. It shoots 0.75" at 3100 fps (chrony).
Although it's taken several deer, and I've carried it while looking for elk, it doesn't see the field a whole lot. My 300WSM (or my bow) has taken all my elk, and I find magnums to be overkill for deer most of the time. My 300WSM is 1/4 lb lighter for long walks, is stainless steel so sleet and snow is less of a worry, and the 180 accubond at 3080 fps gives me more peace of mind on long shots, so I carry it more on elk hunts than the 7WSM. I like the 7WSM but it is kind of outshone by other rifles I have. I've had it for sale more than once on the EE, but no takers, so it stays with me. The 7WSM is just not popular. It's hard to find the rifle's pet loads, and when I do they're quite pricey. I have 5 boxes of the Fusion ammo, and when those run out I'll have to find a home-load that I like as well. I've had some promising results with the 154 SST, but the Interbonds are terrible. Lucky for me I have quite a lot of brass.