70, 700, 7, 77: Why all the sevens?

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philthygeezer

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I think Bill Ruger did it to stick his tongue out at Winchester and Remington.

Who started this parade and why? Superstition? What's the real story?
 
The number 7 is used by lots of companies, it just seems to have a lucky following. 7, 77, 700, 770, 710, 870, 673, A7, XL7, XR7, 740, 760, 572 and probably a whole lot more. I read about this a long time ago, the marketing people love lucky number 7.
 
pharaoh2 said:
The number 7 is used by lots of companies, it just seems to have a lucky following. 7, 77, 700, 770, 710, 870, 673, A7, XL7, XR7, 740, 760, 572 and probably a whole lot more. I read about this a long time ago, the marketing people love lucky number 7.
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Wow. I forgot about all those other ones, and suspect you are right!

BC Bigbore said:
What about Remington's Model Seven? Didn't even shortcut with numerals on this one :)
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Posted in the title.
 
Through large numbers of analysis of marketing strategies, the number seven has proven to be superior, time and again. [ i.e. 7UP, 7-11, 7 Jeans, BMW 7-series, etc, etc.]
It is associated with luck, and also appeals to a greater cross-section of people of varying cultures than does any other number.
It is simply smart marketing to include a 7 in the model number of firearms.
Regards, Eagleye.
 
Once again, Eagleye gives out the goods. It's marketing. LUCKY 7 has always been around as a lucky number. It's used all over, in cars, guns, etc etc...
 
Like a lot of you guys I'm on several gun and hunting forums and the same question has come up everywhere. Even gun writers and people involved industry haven't been able to give a logical answer.
 
The Model 70 Winchester was the rifle all others were compared to, it was called the "Rifleman's Rifle" for a reason. In those long gone days, unless you purchased, then customized an '03 Springfield or a M-17 Enfield, the M-70 was the only choice for the discriminating rifleman. The other manufacturers knew that to win a portion of the sporting bolt action market, their product must compare favorably to the M-70, so they began to copy many of its features and marketed their products in a similar fashion. Then in 1964 it all changed when Winchester destroyed their brand confidence, and folks, including the US military flocked to the 721-700 Remingtons. Ruger was a new comer to the sporting bolt gun market, but Bill Ruger being the smart marketeer he was knew that the lucky number 7 had an subconscious hold on American riflemen, so the only thing better than one 7 was two, and the Ruger 77 was born.
 
It's amazing that Winchester and Remington made/make (resp) such obviously horrible decisions concerning quality and expect that consumers won't exact a penalty.

Remington is hot on Winchester's tail in destroying their and Marlin's credibility.
 
pharaoh2 said:
The number 7 is used by lots of companies, it just seems to have a lucky following. 7, 77, 700, 770, 710, 870, 673, A7, XL7, XR7, 740, 760, 572 and probably a whole lot more. I read about this a long time ago, the marketing people love lucky number 7.
Click to expand...

Remington 770 is a piece of $hit.
 
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