Nice, looks like it is possible to offer low prices and be efficient.... win-win.
Yeah, the really superb prices are a prime motivator and perhaps may provide an impetus for more patience than otherwise people would have. Then again, I've always said that as a whole, people in society are generally way less patient in various facets of life than they used to be even a mere 30 years ago.
But the great prices is a huge draw. Case in point: Tenda currently has a box of 50 rounds of Magtech Sport 44 Rem Mag 240 Gr JSP Flat factory ammo for a mere $43.99 a box. Compare that with the exact same thing at Shooting Edge ($74.95) and Wild West ($69.95). Definitely it makes for more compelling consideration when looking at picking up ammo.