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The US MSRP is pretty nuts, even the "discounted" online price of $1999USD (for our southern brothers and sisters) puts it right in line with a well-equipped Nightforce.
But it does seem to be the most feature-filled scope. Hence why I'd like to see if anyone is using it.
I haven't used one yet, but I have had the pleasure of looking through the 5-20X50 and it seems like an impressive piece of kit. Canadian price tag will be around $2300, with the rings costing about $240 so it is not a cheap piece to buy. It has a couple of reticle options too so it should be a good choice for those in the market for a scope in this price range.