As the title suggest if you as a retailer of current sport optics, and you could only have one, especially scopes, what would you choose? Clearly personal likes and experience would be influential but actual sales (profit), reliability, warranty support and actual delivery of product are considerations as well. Also does the line of scopes cover from entry level to high end? Another factor would be if there is an enforced MAP (minimum advertised price)...would that be a factor? Phil.