Sorry O rarely read black and green so did not see that there was a dialogue on this "new" design ,which I agree seems to be marketing.
Sounds like fancied up jug choking or back boring with a longet choke to " normalize" the big back boreWell, I went to my local dealer looking for a semi 12 ga for clays. After looking at several brands, the showed me the Benelli ethos AI Sport with the wood stock. The gun fit me perfectly so I made the deal. Absolutely love the gun. As to the Advanced Impact -seems the barrel is over bored to near that of a 10 guage. the chokes are nearly 6 inches long and are also over bored to the extent that you can actually drop a flush 12 ga choke tube completely into the rear of the Benelli tube. As to the performance, I seem to be having more dust balls than ever at skeet and sporting clays and yes, the recoil is very mild similar to a 20 ga. In my estimate with more that 40 years shooting clays and in the industry it seems to be Benelli's take on the Fabarm tri- bore system --- My humble opinion that this is a winner for me. Don't understand why some folks run down a new product without seeing or trying it. Cheers and keep your powder dry!
Glad that it is working so well for you.Well, I went to my local dealer looking for a semi 12 ga for clays. After looking at several brands, the showed me the Benelli ethos AI Sport with the wood stock. The gun fit me perfectly so I made the deal. Absolutely love the gun. As to the Advanced Impact -seems the barrel is over bored to near that of a 10 guage. the chokes are nearly 6 inches long and are also over bored to the extent that you can actually drop a flush 12 ga choke tube completely into the rear of the Benelli tube. As to the performance, I seem to be having more dust balls than ever at skeet and sporting clays and yes, the recoil is very mild similar to a 20 ga. In my estimate with more that 40 years shooting clays and in the industry it seems to be Benelli's take on the Fabarm tri- bore system --- My humble opinion that this is a winner for me. Don't understand why some folks run down a new product without seeing or trying it. Cheers and keep your powder dry!
While shooting targets at 140 Meters is impressive to say the least, I noticed none of them were crossers, now that would be impressive!
The same rated restriction, isn't the same choke, which I would attribute most of the difference to.I was at a sporting clay shoot recently where Beretta/Benelli was sponsoring the event so they had a booth set up with a bunch of their guns that you could try.
Since I was actually on the market for one, I picked up a Franchi Affinity 3. The station had a crossing looper followed by a 24 yard straight-away target. It was a true pair, and the looper came in so quickly that you really had to take it first. By the time you get to the straight-away, it was already pretty far out there.
I was hitting the straight-away with the Franchi, but I was mostly just splitting the clay in half or chipping it.
Then I picked up an Ethos. I didn't realize at first that it was the Ethos A.I., and I immediately started hammering that straight-away. It wasn't turning the targets into dust, but the breaks were noticeably better with several smaller pieces instead of just chips or a clean split.
The rep was standing there and explained the Advanced Impact system to me, pointing out that I was breaking the straight-away noticeably better with the A.I. than I had been with the Franchi.
So naturally, I picked up the other Ethos he had there, the non-A.I. version, and tried it.
Sure enough, the breaks went right back to chips and split targets.
I'm 110% convinced they designed that Beretta/Benelli station specifically so they could demonstrate the A.I. against the other guns.
And to be honest, I was impressed. Same choke constriction in both Ethos shotguns and same barrel length, but the A.I. was producing noticeably better breaks on that longer straight-away target.
I actually can't recall what the rep said about the A.I system. Whether you take all of Benelli's ballistic claims at face value or not, I can at least say that, on that particular station, I could see a difference for myself.
And I couldn't resist asking the rep whether the gun worked off of ChatGPT, Google Gemini, or some other form of A.I.![]()
I watched a video online where they tested the velocities of several shotguns, as well as penetration tests using gelatin. The AI barrel produced about 1% more velocity than the others, and the penetration was virtually the same.
I was at a sporting clay shoot recently where Beretta/Benelli was sponsoring the event so they had a booth set up with a bunch of their guns that you could try.
Since I was actually on the market for one, I picked up a Franchi Affinity 3. The station had a crossing looper followed by a 24 yard straight-away target. It was a true pair, and the looper came in so quickly that you really had to take it first. By the time you get to the straight-away, it was already pretty far out there.
I was hitting the straight-away with the Franchi, but I was mostly just splitting the clay in half or chipping it.
Then I picked up an Ethos. I didn't realize at first that it was the Ethos A.I., and I immediately started hammering that straight-away. It wasn't turning the targets into dust, but the breaks were noticeably better with several smaller pieces instead of just chips or a clean split.
The rep was standing there and explained the Advanced Impact system to me, pointing out that I was breaking the straight-away noticeably better with the A.I. than I had been with the Franchi.
So naturally, I picked up the other Ethos he had there, the non-A.I. version, and tried it.
Sure enough, the breaks went right back to chips and split targets.
I'm 110% convinced they designed that Beretta/Benelli station specifically so they could demonstrate the A.I. against the other guns.
And to be honest, I was impressed. Same choke constriction in both Ethos shotguns and same barrel length, but the A.I. was producing noticeably better breaks on that longer straight-away target.
I actually can't recall what the rep said about the A.I system. Whether you take all of Benelli's ballistic claims at face value or not, I can at least say that, on that particular station, I could see a difference for myself.
And I couldn't resist asking the rep whether the gun worked off of ChatGPT, Google Gemini, or some other form of A.I.![]()
Marketing ….If it sounds like the new and best, they'll buy it! A few years ago it was their cryogenically frozen barrels. Now it's AI. See a direct corolation yet with the "buzzword" of the time?



























