This thread should really be a lesson to everybody in the retail business.
If it costs them ONE sale, that one sale probably would have paid for three dozen replacement sights. Even factoring in the extended costs of (say somehow) an hour of skilled labour to package the sight up and personally drop it in a mailbox, what do you lose if ONE sale is driven away by this thread?
That is something I have tried to communicate roughly a hshieg9illion times to people in various businesses. I don't care what the replacement costs you. Publicly failing to address a concern costs you more.
It's incredible to me how many people are still around that haven't gotten this yet, and haven't figured out that this is often the single biggest difference between them and another, much more successful company. What is the relationship of the customer to the business? Because man, it's an internet world these days and word travels FAST and relationships and trust are destroyed overnight. Not everybody gets how important this is. But before long, IMO, if you're still standing, it's either because you get this or because you got in to a business that deals exclusively with Helen Keller. And even then...