Brno pronunciation

As horseman2 explains, a Seiko is a watch. Sako is a rifle made in Finland. My father, who came here in about 1957-58, was born in Finland as were my mother's parents. They spoke Finnish at home and it was my first spoken language.

My father's brother followed his brother by emigrating to Canada in the early 1970s. He was in his twenties then and I remember when we picked him up at the airport in Toronto. He had a long, sealed package with him. He had carried it with him aboard the plane from Finland. It was a rifle, a Sako, that he bought for hunting moose with my father in his new country of Canada.

When my father asked his brother how he he was able to carry it on board, my uncle replied in the only language he spoke that he tried to explain what was in the long box but was not understood. When he tried explaining by saying something similar to "Bang, bang" he was understood. Apparently, the sealed package remained in his possession during the flight across the ocean. My uncle had it with him when he disembarked and came through customs.

To be sure, times have changed since the early seventies, but the pronunciation of the name of the rifle manufacturer hasn't. While anglophones often alter how names are pronounced, the correct way to say Sako is close to Sucko, with a short "o", not a long one (as in O'Henry).
 
Does it really matter?
If one says it it differently than another do they automatically not understand what was said. What if one person has a terrible accent... It's no big deal, said wrong the worst that will happen is the other person might correct it.
Just about every time I call a large company for help about a product I get someone with an accent I can not understand... Guns guys talking "Brno, Sako, Leupold" are never that bad.
 
Phonetic is spelled with a P I believe. I could be rong
Okay, I understand what you meant. There is a reason why "Ph" (as in phonetics) sounds like "F" but this isn't the place for reviewing the changing pronunciation of Phi between Ancient and Modern Greek.

You're right about the phonetics. Say it like it's spelled. It's nowhere near as difficult as some names. Some older readers may recall when Barney Miller's Detective Stan (Wojo) Wojciehowicz explained how to spell his name -- "You just spell it how it sounds."
 
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