Picked one up today for $99.99 with my raincheck from that December sale. (I like that about my local C.Tire, rainchecks say they are good for 30 days but I've often taken several months to go back and they've always been honoured.) The 3 volt CR2 battery doesn't come with it and a Duracell was $16. The spec sheet says you should get 2500 firings per battery, so that would be $0.0064 per shot running cost.
I haven't field-tested it, but tried all the functions from my apartment balcony and I did find it simple to operate, which I like. Only two buttons to operate (it says if you press both simultaneously it will malfunction but you can fix it by taking the battery out to make it reset.) You can change the range report between yards and metres. Adjusting focus required taking it from my eye because the rubber eyepiece isn't big enough to get my finger and thumb between my eye and the body of the device. Water and dust resistant but not waterproof.
Magnification = 6x
Objective lens = 25mm
FOV at 1000 yards = 133 yards
Exit Pupil = 4mm
Eye Relief= 12mm
Weight = 6.3oz (w/ or w/o battery I don't know.)
A pretty basic equipment claiming a maximum range of 440 yards but I believe the vast majority of hunting shots are well within that. At the regular price of $199 many would think it worth spending a bit more for better optics and/or extra features but if it goes on sale again at half price like that, that's probably as good as it gets per $ for a basic rangefinder brand new with warranty (lifetime of original owner.) I'll update if it screws up.