I'll preface this by stating that I'm in the process of putting together a comparative analysis of a number of high mag scopes. Among other things, the analysis will include comparative images, so that people can form an objective opinion. I hope to have this finalized within a few weeks (I'm very busy and also waiting on a few scopes to show up that I've sold out of and want to compare), however I felt the need to chime in because of a few things I read in this thread that need to be set straight/corrected. Bear in mind that I'm a dealer and sell Schmidt/Bushnell/Nightforce (and many other brands) and have sold Sightron:
1 - The image quality of the new XRS 4.5-30x50 (and ERS) is far better than is being implied. The DMR/HDMR/ERS/XRS scopes that I have are the newest models available, and given the nature of a sourcing company like Bushnell, there could be variances with predecessor products sharing the same model name. I have spent considerable time performing side-by-side tests (as have customers) with a Schmidt Bender PMII 5-25, an NXS 8-32, and an XRS 4.5-30. Most notably, I have looked at the same textured objects such as fir trees, wood/brick/stucco buildings, as well as street signs, out to 700 yards with all three of the aforementioned scopes set at 25x (and the NXS and XRS at 30x), and been very pleased with the stand-alone and comparative performance of the Bushnell. On a personal level, I own a number of long-range precision rifles, all topped with Schmidts, however I would definitely use an ERS/XRS. I will have many comparative pics to analyze in the coming weeks.
2 - With respect to "chunky" reticles, the Schmidt above is fitted with the H-58 while the XRS has the H-59. The Horus is definitely an eye-full (and not everyone's cup of tea), however the XRS with the H-59 is no more chunky than the Schmidt with the H-58. Rather, both are crisp and useable, if you're accustomed to FFP reticles. If you prefer the unobtrusive nature of a fine SFP reticle, then almost any FFP will prove chunky and distracting, especially a Horus. Again, I will have something objectively comparable, for those interested, to analyze soon.
3 - With respect to elevation adjustment the ERS/XRS have 28 mils = about 97 MoA. Listed specs on some sites stated the ERS/XRS have 50 MoA, however this is incorrect. The Schmidt Bender PMII 5-25 with mil turrets has 26 mils = about 90 MoA. The Sightron III LRFFPMH has 23.5 mils, and the LRFFPMoA has 80 MoA. The SFP SIII 6-24's have 100 MoA, the SIII 8-32's have 70 MoA, and the SIII 10-50's have 13.2 mils or 50 MoA depending on the model. The NXS 5.5-22 has 100 MoA, and the 8-32 has 65 MoA.
If the requirement/desire is for an FFP, mil/mil scope (particularly if you like the Horus reticles), these scopes are very hard to beat for the money. The biggest hurdle at the moment is the Bushnell name...this is the same issue with the Burris Eliminator III (which is also a remarkable optic). Anyhow, the points and observations above are pretty straight forward.