Unless you're shooting a Garand or one of the many Mannlichers out there, all of which use clips.
Most rifle mags are loaded from chargers, which most of the world thinks are clips.
And the magazine is where those brass-and-copper-looking things go, pointy end front.
Nomenclature is important. If WE forget it, can we really blame the media and the general public if they don't know?
We must always remember that most people who take 'journalism' courses actually end up doing about ONE piece of reporting a term and this generally is a "think piece", what a real-world Editor would call OpEd material for the Sunday supplement. So they get their piece of paper that says they are a real "Journalist" and they are spilled into a rude environment in which they are expected to do an OpEd piece once a year..... and 10 or 15 Spot News stories a day, plus the obligatory little-old-lady's-cat-up-a-tree story.
They don't have time (or the inclination, most of them, "knowing" that "guns are bad" already) to do anything about the massive amounts of ignorance between their ears. End result is that they don't know, don't understand... and write trash. But that's what they are being paid to do, so it's okay. Just look at some of the horrendous bloopers which actually see print (I'm thinking of the Canadian Press referring to a 3-masted, square-rigged, 300-foot deep-sea vessel as a "skiff", amongst others, not to mention the "obsolete American weapons" used by a certain guerrilla group which was equipped with the Stankovy Pulyemet Goryunova.)
Did you ever ask just exactly WHO OWNS the Canadian media?
You really should.
Remember, "He who pays the piper calls the tune"? Find out who is calling the tune and you will be scared. You can lose your job for being fair and unbiased and there really aren't a lot of jobs out there.
But if WE don't use the right words, we really can't point fingers at THEM for not using the right words.
Clip... charger.... magazine. That simple.
In semi-auto centrefires, 5 in a rifle, 10 in a handgun except that the Government can have whatever it wants and a Garand can have 8.
Manually-operated rifles don't seem to count, except that the Lee-Enfield is allowed 10 and I have no idea where that leaves the long '73 Winchester rifle.
And no limit on rimfires.... and I have no idea where that leaves the Vetterli!