I think price has a lot to do with it as well. Lever originally carried it for $590 but it's now down to $490. Toss in some tax and shipping, and it's in your hand for somewhere around $550 (or more), depending where you live. That's a lot of dough for a Norc, regardless of how good it is.
Considering their 'winner' guns, the 1911 series, goes for around the $350 mark, as does their Sig series, I think shelling an additional 200 bucks for what is essentially a limited run gun in Canada is keeping people at bay.
I'd like one myself, but I expect the Chinese guns to be cheap(er). At nearly $580 to where I live, I've so far passed.