I really think it was just a whole bunch of p*ssing around and working from one direction (the .30-06) to the "New, Improved, Low-Cholesterol" version thereof (7.62NATO).
There were a lot of p*ssing contests going on back then, each side having to out-do the other. The Yanks built a 10MT bomb, the Sovs had to have a 15MT bomb, the Yanks put a 20MT into series production as their STANDARD nuke, the Sovs put a 65MT into mass production and K then announced that they were going to series-produce a 100MT. It was total insanity and it traumatised an entire generation of people on both sides. I had nightmares about parts of it until I was in my 40s.... and I know people who are still having them but don't want to admit it in case someone thinks they are nuts.
Ally-samey thing the MiG-25 (and a tip of the hat to our friend). Mach 3.2, fastest interceptor built, even if half the thing was made of steel. TWO thumping great Tumanski cruise-missile engines with a cockpit on top and an attack radar that was so powerful that you could hunt with it but you couldn't turn the thing on if the aircraft was on the ground. Serious: it would explode/cook a rabbit that got into its beam, so what would it do to a man? Fortunately, we don't know. Wonderful airplane in so many ways but the engines would cook themselves if you went over 2.8 and it practically needed a separate refinery for each plane: it was thirsty. Still, it gave the Americans the heebie-jeebies for years, which is mostly what it was about.
In ammunition, the Sovs were using a 7.62 so the Yanks had to out-7.62 them, which meant MORE POWERRRR. The Brits had come up with a completely SENSIBLE assault-rifle round in the .280/30 for the EM-2: all the range, accuracy and power you could handle AND the weapon remained controllable in full-auto fire. But the US just HAD to have a .30-'06 level of power, so they developed it (with advanced powder technology, at very high pressures, in a round which rendered automatic fire impossible) and then forced NATO to adopt it by saying that they would pull out of NATO if NATO didn't adopt THEIR cartridge. NATO without the US would be silly: you can't expect ICELAND (a member) to defend itself against the Sovunion, nor Denmark (a member) nor Norway (a member).
So NATO capitulated and got the stupid American cartridge. France dropped out and kept its "whipped-cream army" (the Force de Frappe) and its 7.5 cartridge but expected NATO to defend France... while p*ssing on anything US or NATO in the meantime and taking the Soviet side in far too many UN debates.
Then the Americans got into 'Nam, found out what an assault-rifle really was, brought out their OWN assault-rifle round (the .223) and the whole stupid thing started over again...... Brits develop something really useful, American pressure kills it again.....
As the man once said, "It's enough to make you want to eat your own vomit.".
But the .308 is STILL just BARELY the equal of the "obsolete" .303 it replaced.... and the 7x57.... and the 7.65x53.... and the 7.7 Jap.... all of which the Americans declared were "too powerful" for assault rifles..... but theirs was ideal. It's all POLITICS mixed with supermassive spending; it has nothing to do with COMMON SENSE or PRACTICALITY.
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