In my experience, it's not as picky as some would have us believe.
I experimented with a .243 Tikka a few years ago, increasing "jump" from contact to 0.120" in 0.020" increments. While the rifle did shoot better with the bullets (70 gr Sierra Match Kings) seated close to the lands, there was very little difference between contact and 0.040" jump. Once I got past 0.040", the groups opened up noticeably.
From what I've read, some bullets are more tolerant of the amount of jump than others.
This mirrors my experience. I find 10 to 30 thou accuracy is the same. I usually use 20.
But I also test a rifle/bullet with touching and 10 thou into the rifling, just to make sure which is best. Only once has a rifle/bullet preferred to be in the rifling.
Of course, if it is a hunting rifle, it is always 20 thou off.