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I have my doubts. Looks great to our eyes in a marketing picture, but what about glare/surface reflection. I wonder what it's like to try to carry around. How does it handle wind when set up?
As far as I'm concerned, it can be plywood and still be just as effective. Deer mostly see movement, so as long as your concealed, the blind is working. Camo clothes and color matching is more for our eyes then the deer.
Having said that, I still camo my blind with brush and wear camo clothes...