I recently saw this at my local gun store, and it was like $8.00 less a box than the apparently comparable Federal Hydra Shok 9mm 124gr round. I asked the fella behind the counter, and he said he heard good things about it, but it is a relatively new product. I bought it anyways, since I can always try it out later. I haven't been able to find much information on Punch, and especially how it compares to Hydra Shok. Both are personal defense rounds. I believe I read that Hydra Shok is commonly used by law enforcement and Punch is supposed to be the civilian personal defense version. I don't understand the difference and implications. My initial impression is, well, if it is comparable, why is there such a price discrepancy? Anyone have any information they can share?