Eley renamed their product line a year or so ago. Their low end ammo is now called Eley Sport - I presume that's the same stuff you are talking about.
I bought some last year for $6.99/box. That's about the going rate (when you can find it - it tends to be a bit thin on the ground.)
Like all Eley ammo, Sport is well made and reliable. It tends to work well in most guns, though I have a custom 10/22 w/GM barrel that won't feed it well.
Sport is a good quality SV target round. I know some guys who like it for 100 yd bench shooting even though it's not really intended for that range. Depending on your circumstances you can consider it good practice ammo or suitable for casual matches. It's definitely too good and too expensive for tin cans. For cheap plinking ammo I've had good results with CCI Blazer and Winchester 333, both of which cost less than half as much as Eley.