I voted for Europe, but then I am biased... :lol:
If you want a good comparison, go to your local shop and pick up the cheapest blaser, sauer, etc. and compare it to the nicest winchester or remington on the shelf.
You will be hard pressed to say that the european made guns are not superior.
I think the quality of the wood in euro guns far surpasses anything in "regular" off the shelf guns made in the US/North America. Engraving is a gimmie... the europeans have been doing master engraving jobs for longer than Canada has been a country, etc.
Don't get me started on optics. If anyone says that Zeiss or Swarovski is overpriced #### compared to leupold don't know what they're talking about. Most euro optics are designed for euro hunting (i.e. hunting at night, yes as in when it's dark out :lol

so light transmission and scope lens diameter are usually always bigger in the eruo made optics.
Anyhow, for the record, when I am older (said this before :lol: ) I will own a nice Blaser R93 or a Sauer 202, nothing to do with being "snobby" it's not like europe and the group hunts where you got to "show off" you stuff.

it's just a personal matter of fine craftsmanship and a wood stock that is apealing to the eye.
For the record I now shoot a browning BBR that is scoped with a bushnell, but like I said once I can afford the nice gear and appriciate it for what it is, it will certainly be a rifle from a european manufacturer.
Cheers,
Alex