Agree entirely. It's about the handling and care. Sadly, despite it no longer being 'Cool' to drive around for a week with the deer on the hood of the car, there are a LOT of people that are simply doing themselves a disservice, in the way that they choose to hang their venison.Well, I'd say that's more an indication of poor game handling/care, rather than an indictment against hanging and aging. If aged in cool temps between 2-4 C with a fan blowing, the outer surface dries quickly, and below the surface remains perfect. If you lost more than a 1/4 inch, it speaks more to someones skill with a knife. From a butchers point of view (obviously time is money), I can see how trimming the rind off every surface of the primal cuts doesn't make financial sense to them.