Ask yourself this. When a bullet travels down the bore it is primarily driven by one perpendicular side of the rifling. How does handlapping polish that surface? Since firelapping applies torque to all the same surfaces as normal firing it does
Ask yourself this: how many custom barrel makers fire lap to finish those pricey barrels among those who do lap their barrels to finish?
It would not be difficult to make a fixture to firelap barrel blanks if that were the best way to go. Here's a few names for you: Lilja, Lothar Walther, Spenser, Schneider, Krieger, Douglas, Hart. Going on memory here, I believe they all hand lap to finish their barrels. If firelapping is a superior method, it begs the question why the custom barrel makers charging a pretty penny for their product in such a competitive market don't do that. It would certainly be a hell of a lot faster and save them time, and time is money after all.
It also follows that, when you give your lead lap a few thumps to make it obdurate the barrel, the lead expands to bear evenly on ALL surfaces - including the primary load bearing side of the rifling. In fact, as the rifling is turning the lap much like it does a bullet, similar forces are applied to the lap as are applied to a bullet - it just isn't going as fast and under the same pressure. So yes, the edge of the rifling that you're concerned about does get lapped just fine, thank you very much.
I personally see two advantages to handlapping over fire lapping. First, as you control how far the lap travels, you can lap without opening up the throat/ball seat. Firelapping cuts most aggressively at first point of contact, diminishing as the bullet moves down the barrel; generally speaking, it isn't the throat/ball seat that I'm intent on lapping in the first place. And if it was, I'd make a lap for THAT.
Second, stick a lap in many a factory barrel and you will find tight and loose spots as you move the lap up and down the barrel. Veral Smith and Tom Gray have both said you can detect differences in barrel diameter of as little as 1/10,000" while using a lap - I'm inclined to agree with them although I have no means of measuring that. Using a hand lap, you can start with the tight spots and then move up and down the barrel until resistence to the movement of the lap is uniform throughout the entire barrel. If you try and firelap to that consistency with the kind of barrel that needs lapping the most, you're going to fire a hell of a lot of abrasive loaded bullets through the throat/ball seate to get that consistency. I don't want to do that to the throat of my rifles when it isn't necessary.
Two other things. When you're finished hand lapping a barrel, you can FEEL the consistency of the results in the resistance the lap encounters to movement. With firelapping, you're not really sure what you've got in there - unless you pour a lap to check it, of course. Second, the lap you're left with makes an absolutely excellent cleaning tool for getting your cleaning solutions into the bore.
I don't think firelapping is evil. I just think that, usually, handlapping is a better way to go about it. And if handlapping is the preferred choice of people like Dan Lilja, then that's good enough for a peon like me.