LAV has said they were using commercially reloaded ammo, which sounded a bit suspect but he did cite a specific commercial reloader that does use a mix of nickel and brass primers, and also if that's a legitimate +P round it recoils exactly like a PPU non +P in the slow-motion footage... which seems unlikely.
All kidding aside, I am not entirely certain where Andrew's going with these blog entries. That Fireclean is plant-based wasn't really ever in contention. That it seems to work quite well also seems to be pretty well-evidenced, or at least relatively well-reported by most users, the majority of which are not paid spokesmen. If he's claiming it's simply overpriced, then he needs to do more than show off an IR spec chart of the supposed makeup, because a product's cost needs to bear out far more than the basic raw materials from which a product is constructed (costs of marketing, R&D, staffing, manufacturing, packaging, post-sale support, etc etc). If he's claiming it's overhyped, then he should probably give it a functional test, because what it's made of matters less than how well it works, for all intents and purposes. Because alleging Fireclean is similiar to Crisco doesn't really amount to a hill of beans; you can just as easily say gear oil is similar to motor oil elementally, but you sure as #### wouldn't run it in an engine. Similar is not a synonym for same.
Finally, I have a serious problem with how this whole thing's been brought up, and the reaction it's caused. I'm no LAV fanboy, but bet let's be honest; the guy's a hell of a lot more invested in his business than Vuurwapenblog is his blog. Somehow, a bunch of people are taking the relatively uneducated word of a blogger over that of a guy who works in the firearm industry, and has a pretty solid track record of backing quality products, even as a paid spokesman. And by that I mean, the guy's taken spokesmen positions in support of Daniel Defense, Aimpoint, BCM, Wilson Combat and now Fireclean. All are products with good reputations. And it shouldn't come as a surprise that the guy backs quality stuff because he simply must know that the day he backs some crappy over-rated junk, the reputation he started building years ago and all the credibility he has as an ex-Delta/SOF guy goes out the window... and his business and all the very real money he's invested in his business will go out the window right there with them. Because let's face it, if you see a guy hocking the pew-pew version of a Shamwow, you won't care what his resume says because you know he sold out.
On the other hand, you have a blogger, which almost no accountability and certainly nowhere near the investment in his blog/business. People are claiming LAV bull####ted his way through this one, but no one is asking why Andrew didn't pony up the $350 it would have cost him to do a proper mass-spec of Fireclean. ####, he must have spent double that on his cutaway AR receiver... you know, the one where he sold everyone on the Vltor A5 because it eliminated the dreaded (but crucially undetectable to the naked eye) bolt bounce. I mean sure, bolt bounce really doesn't matter whatsoever unless you're shooting full-auto, but hey... he didn't really need to make a big fuss about that in the video when he was selling...erm... I mean "reviewing" buffers, right? Who knows, maybe he spent all his money on that fancy AR and all those buffers, so he had none to spare for a mass spec? Or maybe he knew a $350 mass spec would reward him with a blog post that would be entitled "Fireclean isn't Crisco," and that wouldn't net nearly as many hits.
At the end of the day you've got one guy that has everything to lose by selling out and/or bull####ting his audience about the efficacy of a product. On the other you've got a blogger that spent damn near a hundred bucks on "combat flip flops" but doesn't want to bother paying $350 for a proper test. Oh... and who has basically nothing to lose and everything to gain my being inflammatory, right up until he gets sued. Just my two cents.