For a ride in the Way-Back Machine - 1968 - S.I.R. Sporting Goods catalogue

I remember when all hardware stores in Canada had guns in racks, not even behind a counter. You still had to get a store employee to unlock them from the bunk they were in, but oh how times have changed (for the worse)

Macleod's Hardware, Parks Hardware, Allied Hardware....
 
Winchester Cooey Model 710 - Long and short action calibers - $103.50. (Anyone ever own or see one of these???)

Yes I had one for years. Bought it in the late sixties/early seventies. 270Win. Carbine. Bolt action. Internal magazine. Worked fine. Sold it a few years ago to a fellow CGN/r
 
I drooled over the old Eatons and Simpsons catalogue guns as well. My Dad bought me a Cooey 39 at the local hardware for around $12.95. I was 11 or 12. My next big purchase was a nice Cooey 84 12ga. at an auction in town. Paid around $12. Walked right across town with it. Nobody even looked at me. I was about 14 then. Good times.
 
67/68 would have been the first I had seen of an SIR catalog, BIL brought it over, spent many hours gawking at it and Gun Digests back then.
Never did order anything from SIR.
 
Every trip to Wpg required much time at SIR and also Farmers Supply up on Main St. Good times

Yup, went most summer's to SIR in Winnipeg as a kid, begged my dad to take us there! Almost got out the door with a handgun crossbow, but employee made me go ask my dad, I was 12đŸ˜‚.
Forgot about farmers supply, bought my 35 Whelan brass there before they closed.
Great memories of SIR catalog!
 
This really brings back some memories. I can still remember leafing through my Dad’s as a child.

On the topic of what guns used to cost, I just picked up a Winchester Model 64A in the original box, still has hang tag and is unfired. The gun was made in 1972. The price is still written in ink on the box, $139.95. Those days are long gone.
 
Those 1968 prices don't mean anything until you know that $300 was a pretty good monthly wage, and there was little left over for guns and hunting stuff.
 
This really brings back some memories. I can still remember leafing through my Dad’s as a child.

On the topic of what guns used to cost, I just picked up a Winchester Model 64A in the original box, still has hang tag and is unfired. The gun was made in 1972. The price is still written in ink on the box, $139.95. Those days are long gone.

That’s equivalent to 814$ Of buying power in today’s dollars.

I’ll pass on that thanks
 
"Leafing through it, I recall how, as a kid, I used to dream about owning one of the rifles in these pages."

Not just the rifles. I was a city kid, the child of city kids from England who emigrated in the 1950s. Almost everything in those catalogues fuelled a fascination with the outdoor life and it got me started on mail-order shopping, without which, in much of my lifetime, many of us had quite limited choices compared to present times.
 
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Those 1968 prices don't mean anything until you know that $300 was a pretty good monthly wage, and there was little left over for guns and hunting stuff.

Looking at from the other end, those prices mean a dollar was quite something back then. I have an economic theory that says when inflation has degraded your basic unit of currency to the point that 1 (e.g. dollar) can no longer purchase 1 basic unit of beer (e.g. bottle, pint,) the "good old days" are gone forever.
 
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