The cochineal insect, which lives on the prickly pear cactus in the southwestern United States, is an excellent source of natural red dye. The insects are dried and ground into a powder that is cooked to release the maximum amount of color. The powder is then used as a dye for fiber, fabric, and basketry materials. It has also been approved by the U.S. Food and Drug Administration for use in food and cosmetics. Most brands of lipstick and some kinds of fruit drinks are tinted with cochineal extract.