I personally like the RCBS Rochchucker kit, which is right around $400 less dies and shellholder. Other than the dies and shellholders, it's got pretty much everything you need to get started.
The Lee stuff is less expensive but has lots of fans. I don't think you can go wrong with RCBS, and while the Lee stuff is good too, you hear of some of their products breaking more often. Lee might fit your budget better though.