Good questions and thoughts
First off, Prophet River has been importing into Canada for many years, and will continue to be an excellent resource as they are very much on top of this all. They want what is good for the Canadian collector, sport shooter and gun owner.
You're totally right - on it's surface this is not "good" for export/import companies like us, as it makes it easier and less costly for others to start exporting. BUT - we don't see it that way, for a few reasons.
First and foremost, we are fellow gun enthusiasts. While we understand sensible controls on cross-border firearm movements, the ITAR was not the proper place to control these at the same level as fighter jets, tanks and nuclear weapons. It was too burdensome on everyone involved to export grandpa's bolt action .22 rifle made in 1901 under ITAR. Anytime the governments move in the right direction on these control issues, we are in favor, regardless of how it impacts our sales. It's a matter of principle. It's where our roots are - our founder's grandfather started exporting guns to Canadians in the 1950's, long before the rules got the point they've been in the last 20 years post-9/11. That legacy lives on through Dave's Sports Shop, which spun off the export division into Borderview in 2011 to focus exclusively on the complex realities of international firearm logistics. All of that said, we've always been - and always will be - in favor of regulation that helps the average gun owner and collector.
Secondly, we understand that even though things get "easier" for others to get involved (a good thing in our view, even though it may hurt sales - see above), there will still be people who want to hire a professional. Same as we do for our taxes, wills, real estate transactions, and other complicated government matters than a person can in theory do on their own, but may opt to hire a professional. For those cases, we'll be here as always!
Lastly, even if these changes have a dramatic impact on our historic business channels, we can always find new channels and ways to serve people. We've already begun consulting with other U.S. based manufacturers and dealers to share our experience and help them get into selling and shipping internationally.
We've been in favor of these changes since they were first proposed ten years ago, and have tireless advocated for their implementation ever since. If it helps the legitimate gun owner even a bit, we're all for it! Will it totally de-regulate? No way. Can parts/components now be driven across without any filings? No - a proper AES filing is still required. Does it get less burdensome overall, for everyone involved? Yes - and that's a win in our books! I know the same is true for Prophet River, too.