There is no magic shortcut to making good boots, good quality costs more, but just paying a high price doesn't guarantee good build quality or good fit. Marketing and advertising costs a lot and that is also built into the price. When you see something endorsed on TV, e.g. hunting gear on an outdoors program, you can hope the people endorsing it really have found the gear to be good, but you can sure they getting paid to tell you, truth or not.
We're all individuals, feet vary and boot makers have different ways. Mail order/online deals can be good but if you don't try them on you can end up with a boot you can't use. E.g. I've given up even trying on Rocky boots because I never found a pair that fit well, no matter what their quality, I can't use them. By my standards Timberland are good enough quality for the price, and Timberland's boots have always fit me well so I'll take a chance ordering them online if it's a deal.
If you are only going to use them for hunting they should last many years, maybe all your life depending on your age. (Or not depending. See my sig line.) That might suggest to you that you shouldn't pay a lot because you won't use them a lot, but to me it can also say get the right ones, pay for the quality, because you are going to be stuck with them. I have a pair of a Cabela's-labelled Meindl boot. Normally they are a low price for Meindl but still high for me. I got mine in the Bargain Cave for $100 less than normal, (nice having a store local.) They are well built and the fit is good. It'll take me years to get my money's worth out of them but it's in there.
Late winter and spring can be a good time to get the insulated boots as retailers try to clear out stock to make room for summer stuff. I like to shop local for footwear so I can test the fit, and if I don't buy them in the shops wear I can try them they might not be there next time. But then I also like the deals that online shopping offers. When I find a good work boot I'll often look online for a bargain on a second pair, they'll last longer if I wear two pairs on alternate days than if I wear out one pair and then get another.