With a standard press, the cam changes the amount the shell holder goes up, as to the amount of movement of the handle. In other words, when the handle is fully down, the shell holder is at its highest. For the last half inch, eg, of the handle, the shell holder moves the least, thus has the most power.
If you turn the die in too far, the handle will still be up and will have far less power on the die.
To set the die for full sizing, I leave the handle fully down, turn in the die until it hits the shell holder. Then I lift the handle and turn the die down just a bit more, until the handle will still go fully down, but you can feel that cam motion, as the camming action reaches maximum.
I hope I haven't confused you, but that is my version of it.