the cost to get very good mechanical operation AND glass is falling... and has been for the last 6+ yrs. Some brands have realised that having a different spec for every layer they make actually costs them money. So they are embracing using the 'good' stuff is more and more products... even if the retail pricing is far apart.
you can also see that some scopes from different brands look the same and have identical specs... because they are, essential, the same scope ... .just with a few exterior embelishments to make them brand specific.
The manfs are also understanding that economies of scale make them more money too... returns are incredibly expensive in the long run so better to use the good stuff which cost a little more at the factory but save a ton down the road. Design a few very good chassis and let the brands add a few bells and whistles... call it whatever they want and you can make lots and lots of the 'same' thing.
Some historical brands still hold to the pinch here and there to make the price point... and why you can have a 'cheap' NEW scope from one brand outshine a more expensive bigger brand product. There are currently way too many scopes and that will start to ween down as consumers figure out the good from the bad.
Jerry
you can also see that some scopes from different brands look the same and have identical specs... because they are, essential, the same scope ... .just with a few exterior embelishments to make them brand specific.
The manfs are also understanding that economies of scale make them more money too... returns are incredibly expensive in the long run so better to use the good stuff which cost a little more at the factory but save a ton down the road. Design a few very good chassis and let the brands add a few bells and whistles... call it whatever they want and you can make lots and lots of the 'same' thing.
Some historical brands still hold to the pinch here and there to make the price point... and why you can have a 'cheap' NEW scope from one brand outshine a more expensive bigger brand product. There are currently way too many scopes and that will start to ween down as consumers figure out the good from the bad.
Jerry




















































