My point was that 15-20 years ago reloading was around 1/5-1/4 the cost of factory and now it's around 3/4- 7/8 the cost. The people stating the obvious 'buy it cheap and stack it deep' aren't staring at 2 bricks of .22s from 2013 with a sticker that says $17.99. I now understand the old guys in the 70s opining over the cost of everything BACK IN MY DAY.
It is not though.
Look at rifle, 3006, 55gr of powder, 180gr SP bullet.
Brass - reused - Free
Primer - Remington Large Rifle 100 pack - $0.12
Powder - H4350 @ $108/lb - $0.85
Bullet - Speer Hot-Cor - $0.52
Total cost per round - $1.49
Total cost per box of 20 - $29.80
Factory ammo costs *On Sale* - Federal 180gr - $44.00
Factory ammo for base rifle ammo costs 1.5X that of reloads.
Now lets look at precision ammo, which you always get with reloading if you know what you are doing.
3006, 55gr of powder, 180gr Accubond bullet.
Brass - reused - Free
Primer - Remington Large Rifle 100 pack - $0.12
Powder - H4350 @ $108/lb - $0.85
Bullet - Nosler Accubond - $2.04
Total cost per round - $3.01
Total cost per box of 20 - $60.20
Factory ammo costs *On Sale* - Federal 180gr - $90.00
Factory ammo for precision rifle ammo costs 1.5X that of reloads.
These numbers are with some of the least cost effective reloads and comparing apples to apples when you could easily replace the 180gr Accubond with a Barnes TTSX and save another $6.40/box or move to a Federal Trophy Bonded tip and save $10.80/box more than the accubond but still have a bonded bullet.