Personally for me, it's up and coming! Had an M14, but just used it for blasting. Now I also have an RFB, and plan on using it for hunting deer this fall.
Always used to use a .300WM, but I'm realizing that I don't hunt Moose or Elk and don't take 600 yard+ shots anyway, so the added recoil, noise, and weight of the rifle aren't worth it. .308 should do just fine in 95% of the hunting situations I'm in.
I think that the .308 has "settled in" as the round/calibre of choice for those wanting lower noise, recoil and rifle weight. It is not reduced in popularity as much as, maybe now the "trusted ol'girl" like the .30-06 




















































