I bought this kit from the EE and just received it last night. I've reloaded in the past...single stage, centerfire rifle, accuracy type stuff...but sold off all my kit and am starting over. I've currently got a Dillon Square Deal 9mm, Dillon 550B and a RCBS Rockchucker on the bench as comparison.
IMO type stuff...take it for what it is and with a grain of salt.
The press itself is ok. It's a bit tippy (i.e. the base isn't as wide as others). It's not as heavy as others (i.e. compared to the Dillon Square Deal and RCBS Rockchucker I have setup beside it)...but I can't really imagine flexing the o-frame

. The linkages are similar in comparison...sort of light duty, but looks like it'll do the trick...and it certainly deprimes/resizes/expands (where most of the "force" is applied) ok (tried 30-06 and 45-70 on it last night in checking out it's setup).
The interrupted threading of the bushings seem a bit light (i.e. in comparison to say Hornady's LNL)...but they work as intended. I didn't notice any up/down/wiggle play when everything is tightened up for resizing.
The balance beam scale...is a balance beam scale. I do think I prefer the RCBS one...but to be honest I really don't like any of the reloading balance beams and much prefer a digital scale. I have two...one pocket sized and the other is a Dillon. Of those two I used the pocket sized one more solely because of the space it doesn't take up on the bench. The Dillon is more "precise" though.
Out of the whole reloading process, I personally find checking powder weights to be the biggest PITA. And it's a must do (IMO) until you're very comfortable and confident in your equipment setup to throw repeatable charges. If you're reloading a seasons worth of rifle caliber rounds...a beam scale is no big deal. If you're "mass producing" 100's of rounds for your weekly range trip, it may drive you nuts.
I haven't used the safety primer system(s) yet. The look pretty flimsy and there's a couple of vids out there about how to inspect them to remove burrs/flashing that may hang things up. The primer legs/pivots that you can put into the ram are nice though. Solid and well fitted.
The powder measure is a pretty cheap plastic affair....especially in comparison to the RCBS or Dillon powder measures. I haven't run powder through it yet. The adjustment stem is lightly threaded plastic, the lock ring is either plastic or low weight cast pot metal and the drum is plastic. Don't know how well it'll hold up if you're not using short stick/flake/ball powder vs. long stick. It is nice though how you can turn the container a bit and cut off powder to the drum...wish the other measures had that.
I haven't used the other case prep tools that it comes with. First look...they seem like many other brands and it's hard to make a bad case mouth deburring tool, etc...so I'm sure they'll work ok.
If you're starting from scratch and have nothing...it'll work and it's nice to start with a kit as you don't have to sweat not buying one little bit or another. You may find that you're wanting to add this bit or get a different that eventually...or maybe not, depending on what you get into.
In short...there's definitely better stuff out there, good value for $$$...it's pretty complete as a kit to get you started, it'll do what you want it to do, if you're the type that prefers the solidity/fit/finish of a steel safe vs. a basic lock box you may want to consider other options.