I had a chance to play with it a couple days ago.
Super small package, very light weight and so much fun to play with. However it has it's limitations, distance being one of them.
I zoomed (only digital zoom) into a person 100' away and the only reason i could tell it was a person was because he was standing. The zoom completely destroyed the image causing it to be a bunch of multicolored big pixels. Up close it was perfect and the different modes would be helpful in certain circumstances. Personally the only reason I would use it would be for night hiking. As it stands I would guess 200 yards... maybe 300 tops. I would definitely compare this to a much cheaper cell phone add on before buying. Super cool toy but at $1000CND I would rather invest that in a weapon sight with optical zoom. Good things are coming in the thermal market for sure!