They are always way over priced and I guess the reason for that is because the distributor has the retailers sign agreements not to sell them for less than a recommended price, except when they are discontinued models, however still over priced for what they are! I guess that is why some retailers will sell them for less if you go into the store in person and ask. I am not saying that Leupolds are bad scopes, in fact I think they are quite good, especially in regards to weight compared to other manufacturers scopes.
The VX 1 and VX 2 scopes are now discontinued and are replaced by the Freedom line that Leupold describes as VX 1 price with VX 2 quality. We are sold out of these older models and should see the new Freedoms any day now. We did not have to sign and any agreements with the distributor (Korth) and can sell our Leupold products for what ever price we feel is fair but since the wholesale price in Canada is greater than the USA we are limited by simple economics. Still one of our best selling lines of scopes. Phil.