Yup, as mentioned already it is a marketing ploy to remove even more money from your wallet and increase the dividends for their share holders.
I wear functional riding gear and and every effin piece has a bar and shield emblem blazed on it. I do my best to minimize the free advertising, but find it hard to find gear that fits my rotund build and is functional , well at least in my experience.
Even my Browning Camo gear has smaller trade name emblems embellished it it, but at least it aint pink.
Go to fabric store and buy some camo patterned material there and make your own balaclava or scarf, that has worked for me in the past as well.
Tight Stitches ... I mean Groups,
Rob