Certainly not cheap... but you're basically paying for an unrestricted AR when it's all said and done. How much value does that have for you? Because for me, while we have an amazing range up here, we also have a TON of crown land and it would be amazing - and well worth paying twice the price (or slightly more) for the equivalent of what will end up being an AR, while not to have to deal with the restrictions that come with owning an AR. Nothing against ARs (I have a pair and love them), but having basically that gun, that can go the same places as my tavor? Yeah that's a win - especially as there's already huge aftermarket options available for ARs. It's basically the Modern Varmint by ATR. Except that I can get my foot in the door for 1k and build it as I see fit - including using some of my left over AR parts, vs having to fork out 3k up front.