There is about 1000 ways to clean a lens. Just search for the threads on a camera or telescope forum.
I frequent a telescope forum and have read lots of threads on the proper way to clean optics. I use a quality bulb blower to blow off loose dust. I use kleenex (unscented no lotion, just plain kleenex brand) and Windex to clean. Be careful about loose particals, do not re use the same area of tissue on the lens, it's more of a rolling wipe so you do not smear around particals. Then finish with a dry kleenex and use the bulb blower to blow off the lint.
I use kleenex because I think it does a better job than commercial optical tissue. Apparently many big optics labs agree with me. It does leave lint, but that is easily removed with the bulb blower. Windex is also safe on modern optical coatings and does a better job than IPA in my opinion (I find IPA leaves streaks that must be cleaned after.) IPA and acetone can be useful for different stubborn stains though, just be careful as acetone dissolves plastic.
I do not use microfiber cloths, unless you intend to throw them out after each lens surface. Maybe I am anal, the Swarovski crew has a video online of how to clean their optics and they haphazardly wipe a brush and then clean with a microfiber cloth. The maker of the finest refractors in the world (a lot more expensive and a lot more perfect than any Swaro optic) did a tutorial and he was extremely careful. So I guess just do what works for you.