Interesting. I'm not sure I'm going to swallow their coolaid tho for two reasons. if you have to load the bullets one at a time until the tube is full I can't see an advantage in speed over feeding one at a time into any other press. the second reason is that, in my experience good bullet sizing requires a "finger feel" for aligning the base with the die & the nose pusher all at the same time, might not be of importance for short range handgun slugs but if your sizing rifle slugs for long range the automation might not give us the quality we require...just my thoughts from "first glance".