Not sure where you're getting your data. Grouser River has the HD 5-25x56 listed at $3449 and the Nightforce 5-25x56 at $3349(SFP) if you want the ATACR with FFP then it's $3899. Same price for the HD at RDSC. Hirsch Precision has the ATACR 5-25 on for $3742 in the FFP and $3191 in SFP.
Schmidt and Bender from Wolverine is PMII in the 5-25 range for $3685-$5795. You can get either S&B or Nightforce for similar money and with a far better brand reputation than Vortex. Hensoldt is tops and if you're after the best then price is no option. Same for Tangent Theta, although they're only $6200 CDN. Even the BEAST from Nightforce can be had for $5000-$5700 CDN.
The reality is that the HD line is a quality optic, but it is not $3449 level of quality. Vortex has a reputation for a great warranty not great products. Their solution to a defective product is replacement over repair which tells the story about how they value their own products. The warranty offered by the other guys is sometimes rather lame by comparison to Vortex. The difference being that they usually honour warranty outside of the official timeline and more importantly you will likely never need it in the first place. If Vortex had a similar short time warranty they would be out of business.
Maybe you should re-read my post.... LOL
I quoted all the scopes with EuroOptics in the USA's pricing. And merely because the US is the largest market by far for these top end scopes. And I did state that Canadian Vortex pricing is out to lunch.
And believe me, again in my post - I had 3 S&B's that needed warranty repair/replacement and they were outside the 2 year warranty period, and I had the fight of my life to get them to acknowledge they were faulty. So easy for you to state they will stand by their product outside of warranty, if you've NOT had to deal with it personally....
I got to actually sit down in a meeting with S&B CEO Dr Karl-Heinz Gerlach and Dr Karen Hesse, and even then they tried to "wiggle" out of admitting the scopes were faulty.
I know some of the top guys at Vortex very, very well - and they are great people to deal with. I spend quite a lot of time with them at SHOT Show every year, including having dinner with them - they are awesome people. And yes, they DO have great customer service and a great warranty - and they DO NOT try and wiggle themselves out of warranty issues, like I have experienced 1st hand with S&B.
S&B today, are nowhere near as great as they used to be.
And lastly, why compare S&B's old, old 5-25 with the Vortex, NF Beast, Tangent etc.... Take their "newer" 3-27x56 and compare pricing on THAT.... And also, why compare a Nightforce ATACR 2nd focal with the other 1st focal scopes - not apples to apples.
The Vortex is US$2500, and the others are all between US$3500 and US$7000. Point is, for the money, Vortex is a great brand - if they were not, they would never have been as successful as they are today. And they cater for a very large market - from real entry level to pretty much matching the best in the industry - and that's what people want. If you don't like them, stop complaining and move on. You have choice in this world - if you don't like something, nobody is forcing you to buy it. Let the people BE that want to buy it - why try force your opinion down our throats?
But whatever - I'm not going to waste more time arguing with you about stupid crap. I have better things to do.