Which is the problem of the Canadian market. Not much players, thus no real concurrency, higher prices, poorer quality and no real way for crappily-treated customers to hurt arrogant businesses.
KITD-FOHS fun...
My first entrance into being self employed was the result of this exact issue (not in guns though, but small tightly knit specialized community). Locked down market, two large American competitors and one small Canadian one (that had no inventory) and then some big box store ops as well, really crappy service because like, who cares, non-competitive prices. Everyone complained relentlessly, nobody did anything. Then I decided I wanted a business for my wife to stay at home, started up a competitor business in my basement. Worked my @$$ off til 2am every night while working full time. Cut prices (and still raked it in gangsta style). Moved heaven and earth to keep inventory in stock and ship same day. Imported from the U.S when it was cheaper down there. Played the exchange rates. I did it all in my basement, but when someone wanted to drop by and pick up, I had them over and offered them a pop when they picked up their stuff. I built up testimonials like people ordering online at 12 midnight and getting the order delivered to their door at 8am (they were local, I got up at 7 and drove it to their door). There was one specialty item that had been pending for six months out of the U.S. - I had my backorders boxed and ready with shipping labels. The day the order landed in the U.S. I crossed the border and waited for the UPS truck. Grabbed the order, drove about 3 hours home, shoved everything in the ready to go boxes, then drove them to the courier depot before close and shipped everything overnight. My customers lit up the freakin internet with comments about the product. Then people wanted to know how in heck some people had their orders when they were still backordered for days. Then my company name starts to get thrown around online.
By the end of the first year I believe I owned almost the entire Canadian retail sales in my niche. In the second year I opened a US warehouse. Three months after I announced I was selling in the U.S. I had an offer on the table from one of the big US companies. And all they did with my company was tie it to a tree and put a bullet in it's brainpan.
I dunno if gun retailers think this can't happen to them, but it can. Someone with a bit of gettyup and go gets pissed. Figures out how to import. Develops relationships with US vendors. works the paperwork. Figures out how to cut corners on time to delivery. Does whatever it takes to get product out the door. because none of what they do is rocket science in this business, and almost all of the problems revolve around uncompetitive prices and failure to keep customers abreast of their products. Those problems are easily fixed in any industry, without industry knowledge. It's not going to be me, I have no interest in selling this stuff. But today there's no barriers to entry to someone else from doing this. A website (despite ellwood epps nonsense) that does everything you can imagine can be had off the shelf for virtually free. And with that, you're in business, all you have to do is research how to do gun sales. And like I said, that ain't rocket science (for proof of that, see the current batch of retailers). Retailer complaints about paperwork and delays are excuses for failure to service clients. Claims of complexity and rules are excuses for failure to service clients. Backorders are excuses. Website functionality problems are excuses. It's all excuses from people, and they can get away with it. Until they can't anymore. Because lack of inventory and crappy service are very good reasons to see a business opportunity.