Great ad. Those were days in which our greatest generation had just returned from WW2 and people still had conservative views on most things including the value of hard work, law and order, church, family, personal responsibility, etc. Boys were encouraged to play sports, study hard at school, help around the house/farm, go hunting, fishing and the like, all so that they would later become contributing members of society with strong family values. Sadly society has gone off on a tangent where none of these things are valued anymore.