Outstanding Bushnell customer service experience

jjohnwm

CGN Ultra frequent flyer
Super GunNutz
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Location
Manitoba
Today I visited the Bushnell Optics customer service/repair facility in Richmond Hill. I had two scopes with me. The first was a Simmons 2.5x20mm shotgun scope, purchased new at least 20+ years ago for about $30. After hundreds of shotgun slug rounds, followed by many hundreds of muzzleloader shots and finally thousands of .22lr rounds something had given way internally and the image was unfocused. The second was a Bushnell Sharpshooter 3-9x32mm with AO, approximately 12 years old and the victim of thousands of spring-piston air rifle rounds. This scope still functioned perfectly but I had clumsily broken one of the target turret covers and wanted to buy a replacement.

I spoke to a helpful gent named Al, who listened to my tales of woe and then explained that the Simmons was long out of production, and since no parts were available for it any repairs would be impossible. He suggested that I take a replacement scope, and then spent a fair bit of time going through the catalogs of Simmons, Bushnell, and Tasco, attempting to find a model that approximated the specs of the old Simmons to the best extent possible. I explained that the feature that mattered most to me was the exceptionally long eye relief, which made it possible to mount the scope low and forward of the hammer on leverguns and other exposed-hammer firearms. He eventually found a Banner model, designed for mounting on cantilever-equipped slug barrels and certainly far superior, optically speaking, to the old Simmons. He went into the back of the shop for a few moments, and then returned with my old Sharpshooter scope already fitted with its replacement turret cover, and a brand-new Banner shotgun scope to replace my old one...no charge.

A decades-old, bargain-basement scope replaced with no questions asked, in minutes, and at no cost to me...that is service as it should be, but rarely is. I have experienced that level of service with Leupold, but all other optics manufacturers with whom I have had dealings have fallen far short of that mark...that includes Zeiss (good service, but sloooooooow.....), Swarovski (mediocre service, and slooooooooooooooow....) Minox (good work, but still far from rapid), and Nikon ("here are your binoculars, sir....that will be $90, please...cash or charge?").

I have heard Bushnell's reputation slagged several times here and elsewhere on the internet. Al admitted that service for customers who were forced to deal through Canada Post would be obviously slower. There is no question that my ability to walk into their shop certainly didn't hurt.

Nevertheless, the courtesy and consideration with which my problem was handled was excellent, and I can't fault the no-questions-asked, fix-it-or-replace-it way it was handled. Bushnell will continue to get a fair chunk of my optics dollar.

John
 
I agree with you also John. I have had nothing but good service with Bushnell.
Dad's old Scopechief command post was giving me problems and I sent it in to Bushnell to have it repaired. They called me back and said they couldn't fix it properly as parts were obsolete. He offered to replace it and I told him my dad is dear departed from this planet and this scope belonged on his old Schultz. Bought as a package. The end result was a new scope (Elite) and they said I could keep the old scope for sentimental value. They repaired it best they could and sent it back with the new Elite. They just asked I don't sell it or give it away as they didn't wish to see it back for warranty repairs.
I have sent other Bushnell products in for warranty and all is good to go. I look at Bushnell before anything else on the shelf. They have proved their trustworthiness to me on backing their product.
Looky.
 
It's good to have this kind of story told. People are more likely to complain of product defects and unsatisfactory service than to report what is good - that's just our nature. Without a proper statistical analysis it is easy to get a bad impression of Bushnell from the large number of complaints we hear, but to have an accurate impression, we need to compare the number of complaints to the number of Bushnell products that go into service. If I had to guess, I'd say there are more Bushnell scopes out there than any other brand, so it stands to reason that at any given level of quality, they will have more go wrong.

I have a set of Bushnell binoculars that came with a lifetime warranty when new. I bought them used and I don't know whether that warranty is transferable. I sent them in with a note asking if the collimation and the loss of a small area of coating on one lens could be repaired, and what the cost would be. I didn't say I had bought them used, but I didn't claim to have bought them new and I didn't mention warranty. They didn't give me an answer, as such, but I got the binoculars back in a couple of months. They didn't recoat the lens, which didn't surprise me, but they did fix the collimation, and there was no charge. I thought that was good enough.
 
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