My 2 cents so limited viewpoint, it is what it is:
Had a Nikko Sterling Diamond, bought it about 25 (+/-) years ago off the LGS who recommended it, he said he was having warranty returns on the Nikon’s.
I think he charged too much, possibly made in Japan if I recall correctly, but it was a great scope with no issues, worked great. No idea on any other current offering from them but maybe they’re like many other optic manufacturers who sell a range of products from cheap junk to higher end?
Bushnell 3200, the only scope I’ve had that ruined a hunt…great warranty, they replaced it with no issue but that didn’t help on the day (severe fogging).
Burris E1, I’ve only just played with one that came on a rifle…I gave it away. Nice glass, felt like good quality but it had a busy reticle that was too small, kind of like an FFP scope at low magnification but this was a SFP scope so stayed hard to see everywhere. Maybe okay for a bench but not my cup of tea. If it had a standard duplex I would have kept it.
Newer Redfield’s, can’t go wrong. I’ve had three or four of them and all of them are better than their price point. Never a problem, never a complaint.
Vortex’s, like Bushnell have a wide range of offerings and I have limited experience with them but I really like my Viper PST 2 and Strike Eagles; good value for the money. Not sure on the hunting scopes or the entry level ones but in my opinion with anything if you buy solely on price quality usually takes a hit.
Nikon, bought a FX1000…came broken in the box (illumination didn’t work) so that told me all I needed about them, plus they left the rifle optics sector so there’s that too.
Sightron SII and SIII, played with a few of these any they were good, but not in an entry level price point so not sure on the cheaper ones but I think there are better known options at the lower price point.
Leupold’s…I have no experience with their entry level optics but there are lots of people who seem to like them.
Myself I’m a big fan of the VX3 line; I know way too many guys who have hunted with the same scope for decades without issue or complaint (I’m one of them).
The cheapest currently is about $670 and it’s a great scope, or keep an eye out for used and a deal can usually be found.
No doubt many decent offerings out there, just know what you want it to do and what you must have it do then rank those needs accordingly.
Sometimes it will show the savings of budget glass is very expensive, depending on your needs (saving $2-300 on a scope that wrecks a $2k hunt isn’t a bargain).
So for me a VX3 is a budget scope, my budget…anything less is just too expensive.
But, YMMV.