I do generally agree with you on this, however I think they are going a different direction. The Chassis on their 50BMG is the Cadex chassis. The PGW chassis while simple has received good reviews. Simple and rugged are never bad for military precision rifles. However for large military contracts really the bolt action is being replaced and obsolete, except for 338LM and 50BMG. The US used 300WM as a stop gap but seem to be going with with 338/50. Again the PGW 50 BMG is in a Cadex chassis and knowing someone who had both side by side, the PGW in some ways was preferred, although in others the Cadex was better.
PGW has shown they are working on a semi auto 338LM the Direwolf. Which tends to follow into what I've seen with current military calibres/rifles.
https://www.canadiangunnutz.com/forum/showthread.php/1937349-PGWDTI-338-Lapua-Semi-Auto-The-DIREWOLF!!!!?highlight=direwolf
With regards to the precision rifle world, it looks like they are gravitating towards being a Canadian Accuracy International military precision rifles rather than the competition precision rifle company they came from. Which is exactly how AI started as well. AI doesn't seem to have trouble selling to civilians even though you are less likely to see an AI at a competition than a dedicated custom rig. Again I suspect this is the PGW eventual business plan.
It does fit into an interesting product line and how military rifles are going. 308/6.5 is being dominated by semi auto precision rifles predominately in the AR10/AR308 design. 50BMG for accuracy is still a bolt action round as is 338LM. If they can market the Direwolf as a precision semi auto (They have stated it's as accurate as the bolt actions) in 338Lm, then that is exactly what military contracts would want. The AR10/AR308 has paved the way for semi auto in the 308/6.5 CM realm of precision military rifles. It's not a new concept for them these days.
It will be interesting to see which way they go and what they come up with.
I've seen the direwolf, cool rifle, but honestly I think it fills more of a niche roll then anything. I see limited advantages to a semi-auto precision rifle, especially in .338LM frame or larger, except for roles like hard target interdiction (like the US coast guard and their use of M82's). Precision semi-auto rifles have been around for a long, long time, but they've always played a relatively small role in LE/MIL circles.
There's limited advantages to semi-auto's in the precision rifle world, and they are not without their downsides. While the precision can be made to closely match their bolt action counterparts, they are much harder to drive and require a greater demand of application of the fundamentals by the shooter to optimize the precision out of the system. They are much more punishing on the shooter if their fundamentals aren't 100%. On top of that, the farther you shoot, which is what .338LM is mostly used for, the more time you have between follow up shots. A shooter is going to wait until they see where their first round impacts before they send another one, and when time of flight is counted in seconds, the less and less advantage there is to a semi-auto. Semi-autos are generally heavier and filled with more parts, which makes them less tolerant of adverse conditions.
I don't see a trend of militaries and LE replacing bolt guns with semi's. The vast majority of precision rifle work in LE and MIL is being filled by bolt actions, and to my knowledge I haven't seen a big push to replace these bolt actions with semi's. Not on any sort of large scale. A snipers job is perhaps ~10% shooting, maybe even less. In my mind the disadvantages far outweigh any advantages, and I don't believe the direwolf is going to be the game changer they state it is. Maybe they have a bunch of orders by .gov all over the world, and we will start seeing them in use in conflicts everywhere, but I really doubt it
As far as AI's, they make really great rifle systems. AI does a really good job updating their rifles to meet consumer demand, they are readily updating their systems and models. While I would love to be able to compare PGW to AI, I don't think it's a fair comparison. PGW hasn't really updated their flagship rifles in the past decade, meanwhile AI has done many updates and introduced a few new rifle models in that time. I would love to see PGW do the same, but they haven't really evolved past their 2005 DND contract, they seem to be stuck in the past, relying on their past success.
PGW has a really cool heritage, being a Canadian built and made DND sniper rifle supplier. There's a lot of history there, and I would love to see PGW grow and prosper and continue with that heritage. My honest feelings are that they sat on their haunches for too long relying on their DND contract success while others around them were innovating, and any new innovations will now be too little too late. They seem reluctant to update their flagship rifles, and I really think that's going to hurt them as a business if it hasn't already. I hope I'm wrong, as having a strong precision rifle manufacturing presence in Canada benefits the consumers, and losing PGW would be a big loss.
I guess time will tell.