Truth be told, he's only talking Boone and Crockett, SCI, or Pope & Young. The competition already exists on a much bigger scale and for those out there seeking out the deer of their lives, this could be interesting and fun, and there's no harm in it. Are we supposed to pretend we're not after big bucks, or examples of any species, we're only and purely out for meat? Some may be and that's great for them, others take it a step further and go for meat and big bucks / bulls / boars / rams / billies / whatever. We're killing the sporting aspect if we're trying to pretend hunting for the biggest is distasteful, it would be like fishing but you're happy with a minnow because taking anything bigger could look bad.
I haven't hunted deer in three or four years, so sure, I'd consider it. Might be a nice way to do some simple hunting with my son. I'd prefer if it was just a deer open though, and Blacktail, Whitetail, and Mule could all be entered as in some areas Whitetail's just not applicable and doesn't exist. Could have categories for each to keep it species relevant.