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You can do pretty much the same with a 90 gr HP. The Hornady manual lists 1400 fps with 7.2 gr Power Pistol and two other powders. The only merit I see is if your range doesn't allow lead. Just something new to compete for your dollar...
The video makes it looks snappier than conventional ammo, I really don't see the benefit? As well, it goes through two layers of drywall and is still penetrating deep into the gel, the exact opposite of what LE want.
as a green round it might have some benefit, but really, good jacketed or plated ammo works just fine in properly designed ranges. Bring the price down to better than lead and it might sell, maybe.