Almost everyone who lives in that direction will probably say yes (who wouldn’t want to go drool on tactical stuff?), and almost everyone who doesn’t will probably say no. If the new business at least pays for the building, it would build that asset for your business (i.e. the McDonalds business model). But, is the headache of managing another store/staff really worth it? Would these be new LE sales by virtue of the new location, or are you/could you be getting that business anyway? Only you know your business/market well enough to calculate if the huge overhead of another brick and mortar location is worth it.