Personally, reloading and shooting go hand-in-hand and I find a lot of satisfaction in developing loads that meet my exact needs, none of which is met by commercially reloaded or factory ammunition. Cost is also a factor, reloading allows me to shoot the large amount of ammo I need to become proficient and maintain that proficiency.
I look at the cost of reloading equipment as a one-time thing and not as something to be amortized and accounted for to be justified in its' purchase. For that reason I buy the best equipment I can because it is the cheapest and the fastest in the long run, a joy to use and it will last forever.
My greatest joy has always been in casting my own bullets, whether one at a time for rifle or by the millions commercially (Accurate Bullet Company, Wiarton, Ont., 1988-1994)and then using them to obtain the best accuracy/performance and win matches.
Reloading , to me, is a hobby within a hobby and has always been deeply rewarding in and of itself.
Your experience and perspective may differ.