I am a Sako fan, but I still like Remington and Winchester for different reasons.
I love the simplicity and strength in design and the availability of aftermarket parts for the Rem 700. Accuracy and fit and finish have been in question as of late. I would take a used, 20 or 30 year old 700 over anything new from the shelf today. Not as impressed with the latest production, but still very easy to upgrade parts and build a finished product without the need of going full custom and a hefty bill from a smith.
I love Winchester's CRF and wing safety on the Win 70. Impressed by the accuracy and geometry of the most recent models that I have had in hand on the range and in the field.
My reccomendation to friends starting out is the Remington SPS if they need to keep the price down; upgrade parts later. Winchester Featherweight or Sporter if they have a few extra pennies to throw into the pot. Winchester Extreme Weather for a $1000 investment and a rifle they will keep for a lifetime and hand down to the next generation.
But, which do you like most?